About the client
Brain-child and baby of Mumbai-based dentist, Dr Sunita Pradhan, Little Treats is an F&B brand dedicated to Indian-flavoured artisanal butters.
Co-founder Rachit became acquainted with the client at an event organised by Mumbai-based business networking company Dysco. The client already had a website and was keen on performance marketing. The current website however had a number of issues, one of the primary ones being that the landing page was not optimised for marketing. So before any performance marketing work could be undertaken, a major revamp of the existing website became necessary.
View the website here.
We started by identifying all the issues we wanted to address on the website. These included creating a website optimised for marketing purposes, structured in a way to drive the user towards a purchase. We recommended features like a bestsellers section, a how-to video, as well as testimonials.
We also wanted to improve content and aesthetics with better images and good design; so we offered references and pointers to the client for her photoshoot. The website was designed and developed in 30 days, and has been optimized for marketing on all platforms including Meta and Google ads.