The team

The Small Business Project (TSBP) is a digital marketing team with a difference. Our wolf pack of subject specialists and multi-taskers puts clients' needs first, and works hard alongside them to deliver tangible results.

We won't spam you, pinkie promise.

Working remotely

We know how to work remotely, and how to succeed at it – after all, we’ve been doing it every day, long before Covid happened. It’s allowed us to build a diverse team, and be completely free of restrictions in finding and hiring top talent. Working remotely has also allowed us to maximise our working hours, and keep things productive, organised and structured.

Our growth journey

2017 | Getting started

Priyaneet & Rachit meet online and begin partnering on freelance projects. Number of clients: 20

2018 | Things get formal!

The Small Business Project becomes a registered firm. Number of clients: 20

2019 | Gaining ground

We sell out Kommune’s spoken word event ‘Mehfil’ and achieve #1 Bestseller position for Roshan Abbas’s book ‘Speechless’ on Amazon.Number of clients: 30

2020 | On the up and up

We raise over ₹35 lakhs for Vir Das’s PPV ‘Inside Out’; market Spotify X Kommune’s POD’ium and TEDxGateway; and build and launch over 20 websites.Number of clients: 50

2021 | A period of explorations

We grow our team, foray into edtech marketing, and get great results for e-commerce brands Cosmix, Colorbar and Bombay Kids Company.Number of clients: 79

Our founders

Priyaneet SinghCO-FOUNDER/CONTENT SPECIALIST

Co-Founder Priyaneet Singh is a Content & Communications Specialist and Marketing Strategist with an extraordinary work ethic. She has an unwavering commitment towards quality and sets high standards for the entire TSBP team. Always calm and organised, you’ll find Priyaneet unruffled even on the craziest of work days. The Brain behind TSBP, Priyaneet makes the most of the valuable skills she picked up during her six plus years as an editor at Penguin Random House company Dorling Kindersley. Her qualifications include an MBA (Marketing) from International Management Institute, New Delhi, master’s and bachelor’s degrees in English Literature from Lady Shri Ram College, Delhi University, as well as a Master-Level Digital Marketing Certification programme from Digital Vidya. When she’s not juggling her various roles at TSBP, Priyaneet practices yoga, greedily devours pyschological thrillers and crime shows on Netflix, and plays survival and strategy games.

Rachit HegdeCO-FOUNDER/DIGITAL MARKETER & FACEBOOK CERTIFIED LEAD TRAINER

Rachit, the co-founder & Head of Digital Marketing at The Small Business Project and an engineer-turned-marketeer, has garnered eight years of experience in the digital marketing industry, with six of those dedicated to running his business. He has had the privilege of working with over 100 businesses & personal brands,including renowned names such as Vir Das, Roshan Abbas, and Varun Duggirala, and leading brands such as Moonshine, Bombay Kids Company, TEDx Gateway, Kommune, and Spoken Fest.Rachit’s clients hold him in high esteem for his work ethic and dynamic approach. He consistently stays up-to-date with the ever-evolving digital landscape, including its algorithms and new technologies, by remaining active and eager to learn. As an advocate of the notion that teaching is the best form of learning, Rachit has conducted over 100 coaching sessions with students across India in various verticals of digital marketing through upGrad. Additionally, he has collaborated with Twitter India for top agencies, including GroupM, Wavemaker, and other WPP companies, to conduct training sessions on Twitter marketing. Rachit is also a Certified Lead Trainer by Meta/Facebook. Outside of work and apart from his love for country music, Rachit is an avid outdoor enthusiast and enjoys engaging in sports, functional training, and backpacking in his leisure time.