About the client

Banker turned serial entrepreneur, Aditya Gupta is the co-founder of two fintech companies, TransServ and Credilio. He has nearly 2 decades of experience in finance and retail services, and has worked with HSBC Bank, ICICI Bank and Maruti Suzuki.

View the website here.

 

Objective

At this time, he was in the process of setting up fintech enterprise Credlio, which entailed attracting funding and tie-ups with banks, NBFCs and e-commerce companies. The website was part of a personal branding exercise to facilitate his entrepreneurial ventures.

 

Process

We planned a two-pager website for Aditya with the home page encapsulating this various associations (as co-founder, employee, investor and entrepreneur), as well as all his media mentions.

 

 

We crafted a write-up detailing his journey in finance and business, while simplifying the financial jargon into an easily digestible yet comprehensive encapsulation.

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