Introduction
SBF Healthcare provides a patented treatment for osteoarthritis, degenerative disc disease and cancer. This treatment (SPMF) includes the use of specially programmed electromagnetic fields that halts and reverses cartilage damage through regeneration, while inducing cell death of cancer cells by sensitising them and normalising their cell membrane potential. This advanced treatment is painless, drug-free, and non-invasive.
Challenge
SBF Healthcare’s principal approach to acquire leads was through newspaper advertisements. While these ads remained a viable source, the client aimed to boost overall lead generation and attract higher-quality leads. To achieve this, they sought to expand their lead generation strategy beyond traditional methods and explore digital marketing avenues to enhance growth and widen their funnel.
Strategy
We implemented performance marketing campaigns on Google and Meta to increase leads, while strategically allocating budgets and adjusting targeting to ensure optimised lead quality. At the same time, we worked to promote more brand awareness as well as in-depth information on how the treatment actually works and is a viable non-invasive alternative to options such as knee replacement surgery.
Execution
While executing our strategy, we made sure to:
- Suggest website optimisations to highlight key USPs
- Develop detailed forms to improve lead quality, utilising native Facebook forms while filtering out junk leads
- Redirect to WhatsApp campaigns to streamline the process
- Launch testimonial and informational ads to boost credibility and educate users about the technology
- Create conversion-focused carousels and video ads
Results
Through our campaigns on Google and Meta, we've achieved significant results: digital channels now account for up to 60% of their revenue, with a commendable average ROI of 6.22.
Takeaway
In 2023, SBF Healthcare opened a third centre in Bangalore with an increase in the number and quality of leads. Digital channels now account for up to 60% of their revenue.
