Something About the Brand
Amal Tamara is an NABH-certified Ayurvedic treatment centre in Alleppey, Kerala. Focused on holistic healing to treat issues such as stress, diabetes, low immunity, and weight management, the centre is known for its individualised and authentic in-patient Ayurvedic programmes led by experienced practitioners.
Getting Started
Amal Tamara reached out to us in the beginning of 2022, during their launch phase. After a competitive pitch and multiple conversations with different stakeholders, we were tasked with amping up the centre’s brand awareness and lead generation.
Off the bat, we knew we had our work cut out for us. Amal Tamara was a fairly new property with high-ticket offerings. We needed to educate its niche audience about the premiumness of the Ayurvedic hospital. We also needed to make sure from the get-go that people understood that Amal Tamara was a treatment centre and not a resort or spa. This was a challenge at the time as the centre was in the process of being certified with the National Accreditation Board for Hospitals & Healthcare Providers.
Strategy and Process
After onboarding, a detailed media plan was created, with complete budget allocation, targeting and ad messaging. Given the high-value offering, it was essential that we prioritise quality over quantity when it came to audience targeting. To bring us best results, we decided to run Meta and Google ads that required users to fill up a consultation (native lead) form.
We ran conversion, brand awareness and traffic ads focusing on the brand’s USPs and best-selling programmes.
The ads were optimised regularly to maximise reach and conversion. Multiple hooks were tested for higher conversions. We continually iterated on the lead flow process from lead generation to appointment scheduling for consultations. We experimented with different variations of contact forms, plugins, and booking tools to achieve the best cost per acquisition while maintaining the quality of leads.
Results Delivered
Approximately 80% of the property’s conversions came from ads. In 2022–2023, 65% of their total revenue generated came from our marketing efforts. In 2023-2024, we contributed to an increase in revenue by 55.2%.
