Rachit, the co-founder & Head of Digital Marketing at The Small Business Project and an engineer-turned-marketeer, has garnered eight years of experience in the digital marketing industry, with six of those dedicated to running his business. He has had the privilege of working with over 100 businesses & personal brands,including renowned names such as Vir Das, Roshan Abbas, and Varun Duggirala, and leading brands such as Moonshine, Bombay Kids Company, TEDx Gateway, Kommune, and Spoken Fest.Rachit’s clients hold him in high esteem for his work ethic and dynamic approach. He consistently stays up-to-date with the ever-evolving digital landscape, including its algorithms and new technologies, by remaining active and eager to learn. As an advocate of the notion that teaching is the best form of learning, Rachit has conducted over 100 coaching sessions with students across India in various verticals of digital marketing through upGrad. Additionally, he has collaborated with Twitter India for top agencies, including GroupM, Wavemaker, and other WPP companies, to conduct training sessions on Twitter marketing. Rachit is also a Certified Lead Trainer by Meta/Facebook. Outside of work and apart from his love for country music, Rachit is an avid outdoor enthusiast and enjoys engaging in sports, functional training, and backpacking in his leisure time.