About the brand
Founded by Pooja Jauhari – former Group CEO of VMLY&R India and CEO of The Glitch, Seat at the Table is an investment & advisory company with a difference. It was formed with a singular purpose of creating and enabling entrepreneurial opportunities without any bias for a diverse group of individuals through investments, advice, connections and workshops.
With SATT, the attempt is to transform the entrepreneurial landscape of our country by moving beyond simply investing in startups and taking a step closer to creating a world of equal opportunity.
Founder Pooja reached out to us for a website that would communicate the ethos of the brand. She wanted the website to reflect its core value of “inclusivity”, up, front and centre.
After the website was ready, Pooja would require our help with establishing SATT’s presence on Instagram
Along with the aesthetics of inclusivity, the client wanted to showcase a stylish and professional aesthetic that would go with the brand colours and logo that she had already finalised prior to approaching us.
Being a new company, the client did not have any images to share but we felt it was very important to have strong visuals to communicate the inclusivity aspect.
So we agreed to go ahead with illustrations with clean lines and one accent colour. We took great care to create illustrations that reflected the brand’s core message, including ‘characters’ representing a wide spectrum of society. We chose to repeat the ‘characters’ across the website to create a cohesive look and narrative.
The website has been laid out to educate the audience about SATT’s objectives and principles, while also driving them to take action – fill out respective forms for investment, advisory and workshops.
Based on the requirements of the project, we recommended a WordPress CMS website. The website went live on June 18, 2021 and can be viewed here.
Social Media Strategy
For SATT’s Instagram page, we have been experimenting with different types of content in phases to see what works with the audience.
In Phase 1, we extended the website’s illustration-based aesthetic to SATT’s Instagram page. For the messaging, we focused on SATT’s core values and offerings.
Phase 2 onward, we diversified to text-only creatives with thoroughly researched data that grab attention. We also introduced carousel creatives that carried a narrative over several cards to draw in the audience (professionals and startup entrepreneurs) into understanding why SATT is the right fit for them as a potential investment and advisory company.
As a result of our efforts, the client receives DMs from relevant audience seeking her investment and advisory services, and thereby growing her clientele.