Mumbai-based Siganporia Bros has been importing and distributing fine foods from across the world in India for some six decades. Their core products include cheese, meat, fish, premium vegetables, pasta, mustard, vinegars and sauces. Primarily a B2B business, Siganporia Bros supplies to major supermarkets, restaurants and hotels across India.

In 2020, amid the pandemic, Siganporia Bros made the decision to create an online store to cater directly to consumers within Mumbai under the brand name Framroze Deli. They envisaged a user-friendly website with light, bright colours in line with branding they had already created.

We recommended creating a Shopify website with a theme-based design. We started by creating a website structure for the 7 categories of over 1,000 products, with content to be supplied by the client. This included a dedicated section for recipes, which would help with SEO in the long run, as well as a separate page for wholesale enquiries.

Other features of the website included provision for easy updation of products and product information – since this would be handled in-house by the client. We also created an elaborate database to allow for browsing across categories by brand, country of origin, as well as product type.

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